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3 Oct 2023

With online shoppers being overwhelmed It becomes more important to make the shopping experience as effortless and seamless as possible. Customers who experience a gruelling and confusing shopping experience might abandon their carts and write negative reviews which will convince other potential buyers to avoid the store.

From missing calls-to-action to low-quality images of products, these ecommerce design mistakes can have serious consequences for your sales. Fortunately, a majority of them are easily preventable by careful planning.

Images of low quality

Nobody wants to buy a product that doesn’t give it the best possible impression. This is why it’s essential to make sure you use high-quality images on your e-commerce website. Poor quality images will not only deter customers, but it can also harm your reputation as a brand.

Not offering a Guest Checkout option

Another common mistake is not offering guests a guest checkout. This could deter potential customers from making purchases on your site. Many customers are reluctant to sign up for an account with any new website, especially when it requires them to provide personal information like their email address. Instead, you should let your customers to sign up through their social media accounts to speed up the process and reduce privacy concerns.

Another big e-commerce design blunder is having a messy and disorganized menu structure. It’s important to have a clear plan for how each page of your site will look so that navigation is simple and convenient for customers. Make sure that every page is organized in accordance with the type of content it contains and make it easy for visitors to locate what they’re looking for.

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